Missed Call Statistics: Every Number, Sourced
Updated August 8, 2026 · by the EazyAgent team
Missed-call numbers get repeated across the internet until nobody remembers where they came from. This page exists to fix that: every statistic below links to the publisher we found it in. If a number here is wrong or superseded, tell us and we’ll correct it.
How many business calls go unanswered
- 62.2% of calls to small businesses go unanswered — small businesses answer only 37.8% of incoming calls (Aira, 2026).
- The average small business misses 6.8 calls per day (Aira).
- 45% of leads reach out outside business hours (Verse.ai) — coverage gaps, not laziness, drive most missed calls.
What callers do after you miss them
- 85% of callers who reach voicemail never call back (Emitrr).
- 62% of unanswered callers contact a competitor instead (Emitrr).
- Callers who do leave voicemail often hang up within seconds — see why callers don’t call back for the behavior behind the numbers.
What it costs
- ~$126,000 per year in lost revenue for the average small business (Aira).
- Legal services: $3,500–$5,200 lost per missed call; a salon loses ~$85 per visit but ~$2,400 in lifetime value (Aira).
- Because only ~38% of calls are answered, most ad-generated phone leads never convert — you pay for the click either way.
How to use these numbers
Multiply your own missed calls by your close rate and job value — the calculator does it in ten seconds. If the yearly figure is uncomfortable, the fixes range from free text-back setups to a full AI receptionist.
Citation policy: link to this page freely; we keep it updated as studies are replaced.