What do missed calls cost your business?
Three numbers you already know. One number you probably don't want to. The math runs on your device. Nothing you type here is sent anywhere.
Method: missed calls × close rate × job value × 52, minus nothing. This is first-job revenue only and ignores repeat business, so the real number is larger. The 85% never-call-back figure is sourced on the statistics page.
How to get your three numbers right
Missed calls per week: don't guess, your phone knows. Check your carrier or phone app's call history for unanswered incoming calls over the last 7 days, and count voicemails that were never returned the same day as missed too. The average small business misses 6.8 calls per day, so if your weekly count looks low, check whether after-hours calls even reach a device you see.
Close rate: of the calls you do answer, how many become paying customers? Most service trades land between 25% and 50%. Use the low end if many of your calls are price-shoppers; the presets above use conservative industry figures.
Average job value: use your typical first invoice, not your biggest. The calculator deliberately ignores repeat business and referrals, which means the yearly figure it shows is the floor, not the ceiling.
What to do once you have your number
A yearly figure is only useful next to what fixing it costs. Three options exist, in rising order of coverage. Free text-back holds the lead with an automatic message but leaves the conversation to you. Text-back software ($19–$300/month) sends faster and keeps a two-way thread. An AI receptionist (plans start around $39–$109/month depending on call volume) answers the call outright, so the miss never happens.
The comparison that matters is the one against your own figure above: if the calculator says you are losing five figures a year, every option on that list is cheap. If it says a few thousand, start with the free route and measure again in a month.
Stop the leak for less than one lost job
Set up takes one phone call. EazyAgent rings you, configures itself, and starts answering. Cancel anytime in the trial.